AT&T mull cheaper data service plans for iPhone
AT&T Mobility CEO Ralph de la Vega has confirmed that the company is contemplating cheaper data service plans with limited Web surfing for advanced cellphones including Apple Inc’s iPhone. The executive said it would be costly for AT&T to cut the price of its unlimited Web surfing service. The minimum plan for iPhone users is $70 a month, which includes unlimited Web surfing and a certain amount of voice calls.
Instead, AT&T could offer more limited Web surfing on cellphones for a lower fee, similar to its trial offer of 200 megabytes of data downloads for wireless netbook users for $40 a month in Atlanta and in Philadelphia.
“Right now we continue to study what is the best thing that is available, not just from an iPhone point of view, but what you can do to stimulate additional demand,” said de la Vega, who is responsible for all of AT&T’s consumer sales along with his role as chief executive of the mobile business.
Replying to some analysts suggestion that AT&T would offer an iPhone without a data plan in future, de la Vega dismissed saying it would not be a very good business plan for AT&T, which is very dependent on data services for future growth.
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